Two days ago I started a discussion in StartUpLokal group, "How much should you pay developers?" Basically I shared a link I found regarding compensation plan in StackOverflow.
Teddie followed up with an interesting question (copied as-is), "As a Founder..how much U willing to Pay Your Programmer (honestly)?" Wenas Agusetiawan replied, "rockstars deserve to be paid well," but Teddie didn't seem satisfied with the answer thus asked again, "how much?"
My answer is: "It depends." Let me elaborate.
I'm a programmer myself. If I were to outsource/delegate programming tasks for any of my startups, it must be because (1) I'm not good enough to do it myself, or (2) The tasks so boring I'd rather do something else, like sleeping.
So, how much?
If I were to pay the programmer for the first reason then I must award him well. He's smarter than me, he deserves at least same salary I'd get if I were to do it myself. If for the second reason, I'll base on industry standard, or, "How much I'm willing to be paid if I don't have better option." (Which is logical—if you're the programmer, would you take the boring/repetitive job if you have better option?)
Of course, being a startup founder, you must squeeze expenses as much as you can. So for the first case, I'll negotiate with him but focus on retainment (I don't want to lose him). For the second case, I'll focus on minimizing expenses (I don't want to lose too much money).
Note: Change "him" to "her" for your convenience.