Sunday, July 22, 2012

Status update, midyear 2012

How fast time flies. My last post was on the 1st of January this year, and that's more than a half year ago!

I was dormant here, but I kept on writing (at least for a couple of weeks) in #anakkos, a blog inside, a classifieds for room rentals, for SEO purpose. So far, the website receives almost 100 page views daily. Not bad for a $0 marketing effort.

It could be better, though. I use Ajax heavily to make Neytap speedier (speed is a feature of Neytap), but it's not SEO-friendly. I also design Neytap home page to be clean and simple, just like Google's; Apparently it's not SEO-friendly as well :( Search engines would think my other pages are not really important, since they're not referenced directly from the home page. That's assuming the engines can find the pages in the first place, since in order to open those, you must perform (Ajax) search. Dooh!

TL;DR: Neytap is designed to be speedy, with the (unforeseen) expense of search engine discoverability. Lucky that blogging helps, although not by much. This explains why engineers suck at selling consumer products :D

Next, I co-founded, a curated marketplace for domestic workers. At the moment we're focusing on maid service in Jakarta. We pitched in Startup Asia Jakarta 2012, you can watch my pitch there in YouTube (you might want to skip the first few minutes).

We didn't win (we'd be surprised if we did), but it's a great opportunity to pitch there. We were covered in Tech In Asia and some other publications, and approached by a number of VCs. Everything is new to me (and to my co-founders as well, apparently), so it was quite an experience.

Last but not least, I recently created, a (social network?) website to connect Indonesians who are going homecoming this year. It's a tradition in Indonesia—and probably other Muslim countries, I know they have it in Malaysia—for people to go back to their hometown to celebrate Eid ul-Fitr (in Indonesia it's called Idul Fitri or Lebaran).

Following Minimum Viable Product concept, at the moment Teman Mudik is just a landing page and to be developed progressively depending on feasibility. Teman Mudik is a mini-site for Neytap and they share the same user base. I will give report on how it goes after Eid ul-Fitr.

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