.id is the top-level domain (TLD) for Indonesia. Until a few years ago, Indonesians can only register names under 2nd-level domain (2LD) such as mycompany.co.id or myblog.my.id. Note the extra characters before ".id".
Did I say "Indonesians"? In order to register, you must submit Indonesian government-issued identity. For some 2LDs, you must submit additional documents such as your company's certificate of incorporation. Of course, it didn't prevent non-Indonesians to register domains through a proxy. Indonesians or not, it was a lot of hassle.
Thankfully, PANDI, the body that governs .id TLD, has relaxed the requirements. They opened up .id in 2014 so you can have awesome.id instead of awesome.my.id. In August 2017, they waived the identity check so now everyone (not only Indonesians) can register a .id! (Do note that some 2LDs still require verifications).
Which brings me to this post: I've just launched Punya Nama, where anyone can register .id. It's still an MVP, so feedbacks are most welcome.
"I'm not Indonesian, and my business is not targeting Indonesia—why should I get a .id?" Depending on the nature and the stage of your business, ignoring the world's 4th most populous country is probably not a good idea. Search engines such as Google prioritize country-specific TLDs—when someone searches for "pilates", everything else equal, "pilates.id" would come up first.
If you're not interested with Indonesia, you might want to get a .id because of it's catchy name, just like .io or .me. You can have printed.id, vital.id, basically every.id (see what I did here?).
What are you waiting for? Go ahead check some premium .id names at Punya Nama.
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